Every school year, the ASU Popular Music School hosts it’s annual Music Industry Career Conference at Fusion on First in Downtown, Phoenix. Donovan was responsible for a complete rebranding of the conference. This included branding logos, poster design and merchandise design.

In addition to his role as the head graphic designer, Donovan was responsible for shooting promotional video for the conference. This cenematic reel was the reveal for the MICC 2025 speacial guest, Timbaland.